Maja Čule (b.1984, Rijeka, Croatia) is a Croatian-based artist known for their video works that explore contemporary culture and societal norms. Through a blend of reality and fiction, their narratives challenge viewers to question societal expectations and the pursuit of authenticity in an age dominated by social media and consumer culture. Maja’s art practice delves into themes of gender, labour, and the impact of modern media on human behaviour, offering unique insights into the complexities of the human experience in the modern world.